Visual Identity · 2025
American Coffee
The hummingbird inhabits the Americas, especially the Andean coffee-growing regions, and symbolizes vital energy and precision for indigenous cultures. Its flight, fast yet elegant, serves an essential ecological role in pollinating coffee ecosystems — the central idea behind American Coffee's identity.
- Year
- 2025
- Category
- Visual Identity
- Services
- Brand design
The approach
American Coffee needed more than a logo — it needed a system able to hold up at every touchpoint, from packaging to screen. That was the starting point for the project.
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