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Armenia, Quindío — Colombia

Visual Identity · 2026

Old San Juan

Old San Juan brand presentation — cover

Visual identity for Old San Juan, a project that translates the place's warm, historic character into a contemporary brand system without losing its roots.

Year
2026
Category
Visual Identity
Services
Brand design
Old San Juan — identity system

The approach

Old San Juan needed more than a logo — it needed a system able to hold up at every touchpoint, from packaging to screen. That was the starting point for the project.

Old San Juan — brand application
Old San Juan — color palette and typography
Old San Juan — brand mockup
Old San Juan — graphic pieces
Old San Juan — applied visual system
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Harmony brand presentation — cover